What is #TheNewNormal?

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The New Normal movement is an international movement against the slaughter, abuse, and mistreatment of animals.

#TheNewNormal is a #hashtag used on social media to help promote widespread attention for the need for compassion to become the normal for animal treatment.                                                        

The main purpose of the movement is to empower people through empathy and kindheartedness -- especially those who consider themselves to be animal lovers.