Trying to make any type of meaningful, monumental change in this world is a frustratingly difficult task, mainly because of one fatal human flaw: The vast majority of people hate change. Be it in ourselves or in the outside world – we’d rather stick to what we know than venture off. We seek comfort and crave casual. It’s just easier that way.
If change were easy we’d all be able to quit things immediately and easily.
I realized a long time ago that, no matter how I tried to slice it, individually, I personally don’t mean much to this earth. To my family and friends, yes. To the few people I may reach on a daily basis, definitely. But if we’re talking making a worldwide change, no way. It’s just not possible for an average, everyday guy. Which is why a movement that inspires togetherness, with a common goal, was so necessary. Basically because we couldn’t think of a better way.
That’s why when we set out to find out something that we felt would literally change the world – figuring out what it would be was the hardest part.
What would impact people greatly, with minimal effort, and impact on the world majorly?
And by George I think we got it!
No matter what the world says, I genuinely believe that most people, at their core, are good people. Most of us have just lost our way.
And I think I can safely say that most people probably consider themselves to be animal lovers too. Some of us have just lost our way regarding the treatment of them too.
If we’re being truthful, most people know that eating animals is a contradiction to the notion of loving them, since it completely devalues animals to objects, and disregards their wellbeing, comfort, and happiness.
That why this movement centers on animals specifically.
The New Normal movement is an international movement against the slaughter, abuse, and mistreatment of animals.
#TheNewNormal is a hashtag used on social media to help promote widespread attention for the need for compassion to become the norm for animal treatment.
The main purpose of the movement is to empower people through empathy and compassion -- especially those who consider themselves to be animal lovers.
Why we created it:
The New Normal movement is something that we started out of necessity, and something that we thought that not only our vegan community needed, but everyone else in the world, as well. We fully expect it to grow over the years into something that’s unstoppable that will change the views of animal treatment worldwide. This movement is powerful because it challenges the notion of what ‘normal’ really is. And causes a head-on collision between these world of true compassion and love for animals.
How the hashtag will be used:
People will be spreading their compassion for animals by posting a picture of them affectionately hugging an animal followed by the Hashtag #TheNewNormal. If you don’t have an animal to hug, then you can post a picture of a key vegan moment or item together with the hashtag. Post it on Twitter, Instagram or Facebook!
It’s going to take a collective, monumental effort to make compassion, for all animals, something that’s seems as normal behavior.
People love their food most importantly, so we know we have our work cut out for us. But every great started with a few, then grew to many.
We can do this!
Share, spread, and live #TheNewNormal
-Gerry (Vegr co-founder)